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How Ready is Your Organization for the New Social Buyer Persona?
Image by daniel_iversen via Flickr As we continue to experience the evolution of the social age, one thing we can be sure about is the march of progression will pick up its’ steady beat. The evolution...
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Importance of Context to Understanding the New Social Buyer Persona
Image via Wikipedia One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape...
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Social Buyerology: Understanding Buyers in the Social Age
Image by aafromaa via Flickr The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age. What we know for sure is...
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Enhance the Buyer Experience with Intelligent Engagement
Image via Wikipedia One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement. I referenced this in...
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Buyerology: The New Science of Understanding Buyer Behavior
Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices. So much so that the degree of uncertainty of why and how both...
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Understanding Buyer Priorities and Goals in an Uncertain and Chaotic World
Image via Wikipedia We are living in a world that is fraught with uncertainty. The degree of uncertainty for businesses today probably is at the highest level in decades. Resulting in a chaotic world...
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Buyerology Trend: Think BIG Insights vs. BIG Data
This is the second in a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future. This article looks at how understanding...
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5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012
Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses. Uncertainty on how best to understand buyers today as well as engage buyers...
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